(CHARLOTTE) -- Duke Energy has unveiled a new corporate logo representing a new identity for the nation's largest electric utility following its merger with Progress Energy in July. The company will begin using the new logo in early 2013.

"The logo represents a new beginning for a unified and stronger Duke Energy," said Jim Rogers, chairman, president and CEO. "It also recognizes the rich histories of both Duke Energy and Progress Energy, reflecting the image of a world-class energy company."

This is how the new logo will look. The company said in a press release on Monday that the colors of the new logo reflect Duke Energy's commitment to sustainability, technology and energy efficiency.

"The new logo depicts forward motion, representing energy for the future," said Ginny Mackin, Duke Energy's chief communications officer. "It draws on elements from the legacy companies' logos: Progress Energy's 'star' and the 'swoosh' in Duke Energy's 'D.'"

Duke Energy will roll out the logo on company signs, vehicles and other locations starting in March 2013 in Indiana, Ohio, and Kentucky, as well as those areas of North Carolina and South Carolina served by legacy Duke Energy prior to the merger. In April 2013, the company will roll out the logo in Florida, as well as those areas of North Carolina and South Carolina served by legacy Progress Energy before the merger. Also in April Progress Energy Florida will adopt the Duke Energy name and Progress Energy Carolinas will become Duke Energy Progress.