Tuesday - September 02, 2014
Krispy Kreme Goes East
Written by Staff   
Thursday, 04 October 2012 06:46

(WINSTON-SALEM) -- Krispy Kreme Doughnut Corporation announced, Thursday, that it has entered into an agreement with Star360 Group for the development of 15 Krispy Kreme franchise locations in Singapore over the next five years.  Star360 Group is considered a premier lifestyle leader in Southeast Asia, operating retail outlets in Singapore, Malaysia, Indonesia, Hong Kong, Philippines, Thailand, Taiwan and Japan.

"This is a very exciting franchise partnership for Krispy Kreme as Star360 is a prominent retail operator in Asia," said Jeff Welch, Krispy Kreme president, international.  "Their unique understanding of the Singapore consumer, coupled with their sound business experience across a variety of retail concepts, matches perfectly with the Krispy Kreme brand and experience."

"We are pleased to finally introduce Krispy Kreme, the brand that has won fans the world over, to Singapore," said Andy Chaw, Chief Executive Officer, Star360 Group.

The Krispy Kreme Original Glazed doughnut can be found in over 700 locations in 21 countries.

 
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