Banner
 
 
Monday - May 20, 2019
Program Promotes Health Among 7th Graders

GREENVILLE -- Blue Cross and Blue Shield of North Carolina (Blue Cross NC) and its Healthy Blue plan, which will serve Medicaid beneficiaries beginning November 1, announced a total investment of $1.5 million to expand the highly successful MATCH Program (Motivating Adolescents with Technology to CHOOSE Health) to nearly 5,000 additional North Carolina 7th grade students.

 

MATCH is the only school-based wellness program to result in sustainable improvements in weight status by teaching healthy eating and increased physical activity in adolescents. The program will be taught to approximately 11,000 7th grade students in North Carolina starting in August 2019, using a curriculum that meets all state education requirements. Among adolescents in the state, 15.2% are considered overweight while 12.5% are considered obese according to statistics from the CDC.[1] With the addition of the Healthy Blue sponsorship agreement, MATCH will be taught in a total of 74 urban, rural and suburban schools across 14 school districts in North Carolina.

The two organizations choose participating districts by factors focusing on areas of greatest need including levels of poverty, the number of children eligible for the USDA’s free and reduced breakfast and lunch program, the number of children enrolled in Medicaid or Health Choice as well as the geographic and demographic diversity of those school districts being considered.

“As Healthy Blue looks for programs and services to improve health outcomes for North Carolinians, we understand that investing in our kids and teaching them to adopt healthy habits while they’re young will be beneficial to them as they grow into adults,” said Jesse Thomas, VP of Medicaid and Chief Executive of Healthy Blue for Blue Cross NC.

“We’re very pleased that Healthy Blue chose to sponsor our program to help change and improve the health and wellness of so many students in North Carolina schools, and for the rest of their lives,” said Al Delia, CEO of MATCH Wellness, Inc.

As part of North Carolina’s Medicaid Managed Care Program, Healthy Blue will begin actively signing up Medicaid participants beginning July 1, 2019.

 

 


[1] https://www.cdc.gov/nccdphp/dnpao/state-local-programs/profiles/pdfs/north-carolina-state-profile.pdf

 
Facebook Twitter RSS Feed 
Banner
Banner
Banner
Banner
Banner
Banner
Banner

 

NCNN is a division of Curtis Network Group, Inc.
3012 Highwoods Blvd. - Suite 201 - Raleigh, NC 27604
Office/Sales: 919-790-9392 | Newsroom: 919-878-1724
Copyright © 2018 - Curtis Media Group, Inc.